## **GLOBAL LEADERSHIP SURVEY**

# 107 Data & Analytics Leaders Speak Out

# Challenges & Recommendations

107 responses \| 17 geographies \| 16 industries \| 05 Top challenges \| 05 Recommendations

### And we made **a free report** on it!!

# Download the Free Report

## Some of the Participating Brands

# Global Data Leaders Featured in our report

## Jorge Calvachi

Director of Insights, La-Z-Boy Incorporated

## Jo Boswell

Director, Sentio-B Ltd

## Shep Hyken

CAO (Chief Amazement Officer), Shepard Presentations, LLC

## Jo Boswell

Director, Sentio-B Ltd

## Rick Mans

Head of Customer Experience EMEA-LATAM, Roche

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## Matthew Blasco

Managing Director \| Head of Customer Analytics at JPMorgan Chase & Co.

## Michael Nevski

Director, Global Insights, Visa

## Zimm Zimmermann

SVP – Strategy and Analytics, Wunderman Thompson

## Juan Carlos (JC) Albornoz

Senior Customer Experience Manager, Microsoft

## Hayley Molloy

Customer Experience Manager, Johnson Controls UK&I

## Hear From The Data Leaders

Smart staffing - Distribute the analytics team between solving incoming analytical requests from stakeholders vs pro-active advanced analytics projects that showcase value and impact

**Bala Venkataraman**

Customer Insights Leader, Walmart Canada

We have lots of data across many platforms but lack a robust analytics process for developing insights.

**Bonita Speck**

Global Director Customer Experience and Expert Product OwnerSchneider Electric

"Good enough" approach and pressure on financials. If solutions are driven by manual work with assumed cost, it's fine to continue doing it that way and trimming down costs gradually instead of investing in improving the foundational stuff.

**Daniel Mendez Costabel**

Consulting Partner, Tata Consultancy Services

This kind of data-driven insight requires sophisticated analytics to collect, aggregate, and interpret customer usage data. Data is often dispersed across different systems and tools, making it difficult to create a unified view of the customer's product usage.

**Sahruday Patnaik**

Principal Customer Success Manager, Freshworks

Having results that are easy to understand and to then determine what to do with them...turning insights into action.

**Greg Winget**

Consumer Insights Manager, Campbell's

## **Snapshot of the Key Findings**  **from the Survey**

### 32%

of data executives strongly suggest to **invest in the right analytical tools** and should be a top data strategy priority for 2024

### 28%

of data executives suggest to

‍ **invest in a skilled team**

### 24%

data leaders quote **Improving data integration** as top challenge globally

### 21%

say a serious **lack in skill** is a critical concern

### 20%

of data executives cited a lack of **real-time analytical tools** as a major challenge facing them globally

### 17%

of data leaders believe in **a strongly aligned data strategies**

### 17%

of data executives reported that its important to **derive insights from data**

# **Our Survey Respondents**

# Industries

**19%** **Software Development**  
**10%** **Financial Services**  
**09%** **Manufacturing**  
**08%** **Information Technology**  
**07%** **Retail**  
**06%** **CX Consultancy**  
**05%** **Services**  
**04%** **Telecommunications**  
**03%** **Educational Services**  
**03%** **Market Research**  
**03%** **Utilities**  
**02%** **Entertainment**  
**02%** **Personal Care**  
**01%** **Non-profit Organizations**  
**01%** **Software/App**

# Key Takeaways

### Key Takeaway 01

Investing in the **right tools** is crucial for effective data management and analysis. Companies should **prioritize investing in tools that can handle large amounts of data and provide insightful analytics.**

### Key Takeaway 02

Building a **skilled team** is essential for maximizing the value of data. **Hiring individuals with expertise in data management, analysis, and visualization can lead to more accurate insights and decision-making.**

### Key Takeaway 03

Defining a **clear data strategy** is necessary to ensure that data is utilized effectively. **Companies should establish goals and objectives related to data usage and outline a plan for collecting, storing, and analyzing data.**

There are more amazing findings, insights, and takeaways in the report.