# ROI of Customer Experience

### 20 Global CX Experts Reveal How They Proved the ROI of CX Programs.

Brilliant real-life examples of how CX Professionals have succeeded in linking investments to business outcomes.

## Some of the Participating Brands

## Global CX leaders Featured in our CX ROI Report

## Sean Crichton-Browne

Head of Global Partnerships & Customer Engagement, MarketCulture Strategies

## Jared E. Fink

Group Director, Experience at Siegel+Gale

## Ivette Godinez

Head of Category Management & Shopper insights & e-Catman, at Grupo AlEn

## Dave Seaton

Founder & Principal Consultant at Seaton CX

## Susanna Baque

Senior Director of Global Customer Experience at SCIEX

## Hear from the experts

Achieved a growth of $11.1 Million, Efficiency (Cost Savings) of $7.9 Million, and Retention of $6.0 Million

**Julie Ryan**

Director, Patient Engagement & Customer Solutions at The Janssen Pharmaceutical Companies of Johnson & Johnson

20% Increase In Customer Engagement After Optimizing Digital Experience Across Different Devices

**David Banks**

Senior Director of Marketing at Bell Flavors & Fragrances

Lift Retail Sales By 30% And 58% Increase In Higher Ticket Items After Recreating A Holistic Customer Experience

**DeAnn Campbell**

Retail Strategy & Insights at AAG Consulting | Armstrong Alliance Group

Melissa initiated a data-first approach combined with design thinking techniques focusing on the stakeholder experience that allows all stakeholders to have a consistent experience across the organization. Here, a comprehensive data strategy helps to prioritize value-added activities and projects with better results.

**Melissa Drew**

Associate Partner at IBM

## Here is exactly what you will learn from the CX Report

##### A summary of the Key takeaways:

Pitch the CX Program to the right stakeholders

Build your own CX ROI model

Ensure the Right VoC is Captured

If You Can’t Measure It, You Can’t Improve It

Focus on Long-term CX Outcomes

Right Technology is Inevitable

Remember, It's a Continuous Improvement Journey

Finally... Proving the ROI of CX Increases Investment in CX

##### Powerful insights to help you choose the right CX improvement investments